Seasonal Demand Engine
Targeted pushes around Ramadan and Hajj, backed by three automated blogs a day.
Growth & GTMGTM & Growth
GTM & Growth for a Faith-First Travel Platform
Scaling a purpose-built Umrah and Hajj booking platform from zero to consistent weekly bookings.
Ongoing GTM & growth partner
01 / Context
Replacing Offline Agents with One Platform
BookUmrahToday is a purpose-built online travel agency for the global Muslim community — replacing fragmented offline agents with a transparent, one-stop platform for flights, hotels, visas, transfers and guided Ziarat tours. We led GTM strategy and growth execution: research and positioning, a paid plus SEO, AEO and GEO channel mix, GA4 and Hotjar analytics, and seasonal pushes around Ramadan and Hajj.
What had to change
- 01
Four-phase GTM: research, positioning, channels and launch
- 02
Channel mix across paid, SEO, AEO and GEO
- 03
GA4 and Hotjar analytics with custom dashboards
- 04
Seasonal demand pushes around Ramadan and Hajj
- 05
Three automated blogs a day, plus continuous A/B testing and funnel refinement
02 / System design
From moving parts to one working system.
Each layer was designed to make the next decision faster, clearer and more reliable.
- 01
Foundation to Flywheel
Set up tracking and mobile UX, activate organic and paid campaigns, then iterate with A/B testing and funnel refinement.
- 02
Activation
Launch organic and paid campaigns, with seasonal pushes and daily content.
- 03
Iteration
Monitor behaviour, run A/B tests and refine the funnel.
- 04
Scale
Double down on what converts, season after season.
03 / Product proof
The experience, made tangible.
Selected interfaces and moments from the product in use.
Analytics-Led Growth
GA4, Hotjar, dashboards and A/B testing on every flow.
Full-Funnel Acquisition
Paid and organic channels working together.
Content at Scale
Three automated, SEO-ready blogs published a day.
04 / What we built
What We Did
A repeatable growth playbook for a faith-first travel brand.
Analytics-Led
GA4, Hotjar, dashboards and A/B testing on every key flow.
GTM Strategy
Research, positioning and channel planning.
Growth & Acquisition
Paid and organic demand generation.
Content & SEO
An AEO and GEO-ready content programme.
05 / Under the hood
Channels & Stack
The growth stack behind the launch.
Growth
- GA4
Analytics
- Hotjar
Reporting
- Looker Studio
Channels
- Google Ads
06 / Measured impact
Impact & Results
Five months in: a step-change in organic visibility and a steady stream of bookings.
GROWTH · 5 MONTHS
633%Growth in website traffic
522KOrganic search impressions
PERFORMANCE
45+Monthly bookings
65%Organically acquired users
Working with Marketlytics has been a great experience for Book Umrah Today. They delivered our website on time and played a key role in shaping our long-term growth strategy. Their honest GTM and SEO guidance helped us avoid launching with a weak website and instead build a stronger foundation for sustainable growth. Today, they manage our SEO, PPC, hosting and marketing channels, and we are extremely satisfied with the quality and impact of their work.
07 / Why it matters
Why It Matters
Pilgrims deserve a transparent, trustworthy way to book. We helped BookUmrahToday earn that trust and grow sustainably, season after season.
Build what comes next
Explore BookUmrahToday
See the live platform, or talk to us about your go-to-market.
